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who we are

Who We Are

Inovera Healthcare is a company made up of industry professionals from several disciplines dedicated to improving all aspects of commercialization, operations and financing for healthcare and life science companies.

Our skills encompass expertise and leadership positions in project implementations, process improvement, capital fundraising and strategic planning.

Practice Leaders

John M. Moran Jr.



Has in-depth experience in the development, commercialization and sales/management of pharmaceuticals and biotech companies. Mr. Moran spent the first 17 yrs in Biopharmaceuticals, mainly Merck & CO. and Pfizer. 

After a career in in Biopharmaceuticals he was the founder of a medical device & surgical instrument distributorship, which he was pivotal in building the chest wall reconstruction market in the U.S.


More recently, His healthcare background extends into successfully launching perioperative and digital health service companies. Lastly, he has experience evaluating and securing funding for a range of healthcare-related tech and life science companies.

Sandra Arber

Led growth, marketing, and strategy for venture-backed and bootstrapped startups. Experienced in raising capital for early-stage technology companies, additionally worked with both angel groups and venture capital funds. 

Jake Fisher

Former CEO and C-level executive of HCA Healthcare hospitals in Florida with oversight of hospital operations and financial performance. Expertise in enterprise sales to healthcare systems. Sales and distribution experience in pharma and medical products.

George Lane

A seasoned tech executive who provides solutions leveraging tech, complex data management, and IT solutions. Conducts due diligence for private equity firms to vet healthcare-related opportunities. Specific expertise focused on the intersection of sales and technology, business development, and managed service delivery. 

We’re ready to help you launch your next big idea in healthcare!

Contact us to receive our Healthcare Startup Playbook